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This Ad Shows Exactly Where Air Canada Stands On The #MuslimBan

The brand helped bring together a Syrian refugee family that had been split up in different parts of Canada.

This Ad Shows Exactly Where Air Canada Stands On The #MuslimBan

WHAT: A short film from Air Canada about how it helped bring together a Syrian refugee family, who had been split up in different parts of Canada.

WHO: Air Canada

WHY WE CARE: Uhh, have you been reading the news?! Despite this being filmed back in December, the fact the brand chose today to release it is telling. Telling that it is taking a side and a stand, but letting its actions do the talking. Yes, it's just an ad created to make us feel like the Big Ol' Airline actually cares, but it also is a meaningful flag in the ground about this company's ideals. Will it stem the tide of complaints on Twitter around Air Canada's service in general? Probably not (it's a national sport up here). But as the brand world becomes increasingly politicized—some by choice and some not—we can expect to see more content like this from unexpected places.

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