WHAT: A hospital fundraising PSA from the Philippines that may also be the most adorable Rogue One: A Star Wars Story promo ever.
WHO: Globe Telecom
WHY WE CARE: Look, everyone loves a little Star Wars character. Just ask VW. Here, though, instead of selling cars we get a rather unique movie marketing tie-in to raise money for the children's ward at a Philippines hospital. No spoilers here, but let's just say you might want to hug an Imperial Stormtrooper afterwards.