WHAT: A hilariously straight-faced and honest take on advertising targeted at teens.
WHO: Clearasil, Droga5
WHY WE CARE: This is taking all the worst assumptions about marketers—the focus-grouped opinions, the woefully out-of-touch boardrooms, the over-the-top cliches—and using them as a comedic advantage. It's like an honest trailer version of a zit cream commercial. Well, that or maybe we just love seeing a hot sauce, pizza, skateboarding, and hot tubbin' lifestyle finally reflected in advertising.