WHAT: Keegan-Michael Key and Rebel Wilson embark on an epic journey to Jordan Peele and Chelsea Peretti's fantasy wedding.
WHO: Booking.com, Wieden+Kennedy Portland
WHY WE CARE: Firstly, because it has the names Jordan Peele and Keegan-Michael Key involved. Second, Rebel Wilson. And third, because this comedian fantasy wedding-as-ad campaign device is just weird enough to keep us from hitting "skip," fast-forwarding, or just leaving the room during the commercial break.