WHAT: Dax Shepard and Kristen Bell's new Samsung Family Hub fridge is the scene of an adorably animated love story.
WHO: Samsung, R/GA, Moonbot Studios
WHY WE CARE: We can't really decide who's more adorable, the Bell/Shepard dynamic or that half-eaten cupcake. It's a bit like Toy Story, but with food. If the animation looks familiar, it was done by Moonbot Studios, who brought us Chipotle's 2013 hit ad "The Scarecrow." All in all, a pretty decent celebrity-tinged, cutesy fridge ad.