WHAT: A charity campaign that asks moms to make one more sacrifice in a lifetime of them, but this time to benefit other mothers around the world.
WHO: War Child Canada, John St.
WHY WE CARE: It's a good couple of weeks away, so starting to think about Mother's Day now is the right thing to do. Forgoing a physical gift in favor of charity is always a nice thought, but done at the last minutes smacks of desperation. The campaign does well to tap into both a mother's instinct to care for others, as well as fill her with pride at what a selfless, globally aware, and empathetic child they've raised. Plus, you don't have to guess what size she is in anything. Win-win.