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Uncanny Doppelgangers Show Two Workaholics The Vacations They Should Be Having

The Mexico Tourism Board shows them what they've been missing out on.

Uncanny Doppelgangers Show Two Workaholics The Vacations They Should Be Having

WHAT: Two work-obsessed people are confronted by staggeringly accurate lookalikes, who show film of themselves on vacation in Mexico enjoying a swathe of wonderful activities.

WHO: Mexico Tourism Board, Lapiz

WHY WE CARE: The campaign refers to a study, which found that four in 10 Americans did not take a vacation in 2014. While the study cites various reasons as to why people don’t take vacations; including those who said they weren't entitled to paid leave and could not afford to take a break, this film focuses on those who could take a vacation but choose not to. Similar respondents to the survey gave a range of reasons for this, including fear of returning to a mountain of work and being afraid of letting their bosses down. A separate study found that millennials in particular felt guilty for taking time off, and were affected by a culture of "vacation-shaming." Some companies are tackling this issue by giving employees an unlimited vacation allowance. Here, the Mexico Tourism Board cleverly tackles the issue with a little life-not-lived shaming and a free trip.

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