WHAT: Director Nicolas Winding Refn distills his auteur silver screen stylings down to a new 90-second ad for cognac brand Hennessy.
WHO: Hennessy, DDB Paris
WHY WE CARE: Maybe we've just become too accustomed to high-end booze ads that sell an aspirational lifestyle—cars, yachts, popping bottles with models—so when Refn drops this short film that looks more 'shroom trip than cognac sip, we pay attention. Sure, we half expected that dude drowning in chocolate to sit up and say, "Moisture is the essence of wetness," but still. Here we are, talking about Hennessy, right?