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Super Bowl 50

Let's Take A Wild Guess At What The Super Bowl Ad Teasers Are Telling Us

Some brands have already dropped the spot, while others are still clinging to the marketing mystery and hoping we care.

  • 01 /32 | Amazon

    Alec Baldwin And Dan Marino plan A Super Bowl Party For Amazon.

  • 02 /32 | Amazon

    Despite rolling out three separate teasers, Amazon and agency Leo Burnett Toronto try to keep the Snack Stadium mystery alive.

  • 03 /32 | Amazon

    Despite rolling out three separate teasers, Amazon and agency Leo Burnett Toronto try to keep the Snack Stadium mystery alive.

  • 04 /32 | Apartments.com: "The Arrival"

    Lil Wayne and the first U.S. President? Besides knowing it's a friendship that would give Ted Cruz an aneurysm, we have no idea where this is going.

  • 05 /32 | Axe: "Find Your Magic"

    No mystery here, we already know why the brand's invested so much in an image makeover.

  • 06 /32 | Bud Light: "The Party Is Coming"

    OK, here we've got Amy Schumer and Seth Rogen and a political motif. Is the Bud Light Party about voting or kegs? Not sure, but we're intrigued.

  • 07 /32 | Butterfinger: "Bolder Than Bold"

    This one gives nothing away. It's a dude skydiving with a candy bar. Where's he going? Probably not on the streets of NYC with Terrell Owens.

  • 08 /32 | Colgate: "Make Every Drop of Water Count"

    Like Axe, Colgate dispenses with all the hoopla and will simply show this really good previously made ad to a massive, attentive audience.

  • 09 /32 | Doritos "Ultrasound"

    With Doritos, it's so much a matter of wondering what they'll bring to the game but which ad, thanks to the brand's long-running "Crash the Super Bowl" campaign that makes their commercial time a crowdsourced contest.

  • 10 /32 | Doritos "Dogs"

    With Doritos, it's so much a matter of wondering what they'll bring to the game but which ad, thanks to the brand's long-running "Crash the Super Bowl" campaign that makes their commercial time a crowdsourced contest.

  • 11 /32 | Doritos "Swipe for Doritos"

    With Doritos, it's so much a matter of wondering what they'll bring to the game but which ad, thanks to the brand's long-running "Crash the Super Bowl" campaign that makes their commercial time a crowdsourced contest.

  • 12 /32 | Hyundai: "The Chase"

    Vegan bears and Ryan Reynolds. What could go wrong? But the carmaker is playing both sides here, releasing two of its ads, but keeping the one starring Kevin Hart under wraps for now.

  • 13 /32 | Hyundai: "Ryanville"

    Vegan bears and Ryan Reynolds. What could go wrong? But the carmaker is playing both sides here, releasing two of its ads, but keeping the one starring Kevin Hart under wraps for now.

  • 14 /32 | Heinz: "Weiner Stampede"

    The name may sound like bad cowboy porn, but it's been a huge pre-game hit. That might have something to do with the dozens of dachshunds dressed up like hotdogs.

  • 15 /32 | Intuit: "Storm's A Brewin'"

    The brand held its small business contest again this year, already revealing the winner at Death Wish Coffee Company.

  • 16 /32 | Kia: "Walken Closet"

    For a car ad, there's a lot of socks. But no matter, it's also got pizzazz by way of the iconic Christopher Walken. Watch and wonder if Stance socks paid for the cameo.

  • 17 /32 | KFC: "So Long, Farewell"

    Looks like the days of super weird Norm MacDonald Colonel Sanders are numbered. So we've had SNL vets Darrell Hammond and MacDonald so far. Who's next, Chris Parnell?

  • 18 /32 | LG: "Man From The Future"

    Liam Neeson hints at a future worldwide conspiracy to deny us a cool TV. Makes total sense.

  • 19 /32 | Mtn Dew Kickstart: "Waiting"

    In the brand's first Super Bowl ad since 2000, it looks (or sounds) like we might get a look at what happens when Kickstarter meets a cast-off from The Island of Dr. Moreau.

  • 20 /32 | Pepsi Halftime: "Episode 1"

    A strange parallel universe where nothing else matters but the Pepsi Super Bowl halftime show ... and Paul Scheer hosts a halftime show show with Rob Huebel ... and people are genuinely excited for Coldplay.

  • 21 /32 | Persil "Prologue"

    The cleaning brand goes all 007 with a spy-like dude called "The Professional," so who know where this is headed. Fingers crossed there's a Jean Reno cameo.

  • 22 /32 | #Pokemon20: Pokémon Super Bowl Commercial

    Celebrating 20 years of a confusing-yet-insanely popular kids card game and cartoon with a Nike-esque sports ad.

  • 23 /32 | Shock Top: "Unfiltered"

    T.J. Miller is pretty confident that whatever happens, the Shock Top ad will be amazing.

  • 24 /32 | Skittles: "The Portrait"

    The Aerosmith frontman is not impressed by his fruit candy likeness.

  • 25 /32 | Snickers: "Happy Birthday"

    A hungry Marilyn Monroe gets ready to give another rendition of “Happy Birthday,” but with a far less seductive voice.

  • 26 /32 | SunTrust: "Hold Your Breath"

    SunTrust wants to give you the tools to help ease your financial stress. But coming from a brand that racked up $1 billion in mortgage violations stemming from the financial crisis, some may think the spot should be called "Hold Your Nose."

  • 27 /32 | Squarespace "Successes"

    Keegan-Michael Key and Jordan Peele may not be bringing back their hit comedy Key & Peele, but they are using Squarespace's full Super Bowl ad to tease their own live online commentary of the game.

  • 28 /32 | Taco Bell

    With teasers starring Giorgio Tsoukalas, Texas Law Hawk, and NBA star James Harden, the brand is taking the opportunity of the big game to unveil a mystery new menu item that it calls its "biggest yet." They're even offering up a "blind" pre-order.

  • 29 /32 | Taco Bell

    With teasers starring Giorgio Tsoukalas, Texas Law Hawk, and NBA star James Harden, the brand is taking the opportunity of the big game to unveil a mystery new menu item that it calls its "biggest yet." They're even offering up a "blind" pre-order.

  • 30 /32 | Taco Bell

    With teasers starring Giorgio Tsoukalas, Texas Law Hawk, and NBA star James Harden, the brand is taking the opportunity of the big game to unveil a mystery new menu item that it calls its "biggest yet." They're even offering up a "blind" pre-order.

  • 31 /32 | TurboTax: "Someone Else"

    A very excited James Lipton is given some news by his agents regarding his role in the upcoming TurboTax commercial. He’s been replaced.

  • 32 /32 | Wix.com: "Kung Fu Panda Discovers The Power Of Wix.com"

    Here we get Kung Fu Panda covering a few hits of Super Bowl ads past, including Budweiser and Old Spice.

As the Super Bowl approaches, just days away, the anticipation is building. This kind of competition only comes around once a year and teams have to be prepared to bring the best of their best game if they want to win. And that's just the advertisers, amirite? Okay, okay, we all know the drill. People still love the ads. Despite the invention of the DVR, proliferation of streaming, cord-cutting, ad-blocking and everything else about human behavior that points to a direction of hating ads, the Super Bowl remains one of the last real-time broadcasting events in which people will actively sit through the commercials.

It's also one of the only times all year that brands say to us all, "Hey guys, this time we're going to actually try to make the next 30 to 60 seconds worth your attention." Marketers pay a Super Bowl-sized premium to have that privilege, and in order to make the most of that investment, over the last decade more and more have begun treating their ads as mini-events unto themselves. Events that require announcements, multiple press releases and, of course, teasers. Oh, the teasers. And just like their film brethren, ad teasers run the gamut from giving the plot away or telling all the best jokes, to cleverly enticing us without giving the whole game away.

So in the slide show above, let's take a look at what we have so far, full ads, teasers, the winners, the losers, the head-scratchers, the WTFers, and everything in between.

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