Current Issue
This Month's Print Issue

Follow Fast Company

We’ll come to you.

1 minute read

Apple Launches New World Gallery Ad Campaign Of iPhone Photography

The brand follows up its award-winning 2015 campaign with another collection of iPhone shots from both pros and everyday photographers.

  • <p>Dustin Cohen, Brooklyn, NY</p>
  • <p>Zak Noyle, Honolulu, Hawaii</p>
  • <p>Ashish Parmar, Bangalore, Karnataka, India</p>
  • <p>Athia Renee, Canton Michigan</p>
  • <p><a href="" target="_blank">Christopher Anderson</a>, Brooklyn, NY</p>
  • <p>Cielo de la Paz, Livermore, CA</p>
  • <p>Erin Brooks, Lakewood, Washington</p>
  • <p>Gianluca Colla, Belle Usine, Fully, Switzerland</p>
  • <p>Hollyn Baron, Brooklyn Public Library, NY</p>
  • <p>Jake Debruyckere, Mt. Davidson, San Francisco</p>
  • <p>Jirasak Panpiansin, Chaiyaphum Province, Thailand</p>
  • <p>Jirasak Panpiansin, Chaiyaphum Province, Thailand</p>
  • <p>Kevin Mao, Shanghai, China</p>
  • <p>Melissa Casillas, Querétaro, México</p>
  • <p>Pierre Babin, Plateau Mont-Royal Neighborhood, Montreal, Canada</p>
  • <p>Timothy Mulcare, Harvest Moon Orchard, North Salem, NY</p>
  • <p>Chris Hamill, The Maldives</p>
  • 01 /17

    Dustin Cohen, Brooklyn, NY

  • 02 /17

    Zak Noyle, Honolulu, Hawaii

  • 03 /17

    Ashish Parmar, Bangalore, Karnataka, India

  • 04 /17

    Athia Renee, Canton Michigan

  • 05 /17

    Christopher Anderson, Brooklyn, NY

  • 06 /17

    Cielo de la Paz, Livermore, CA

  • 07 /17

    Erin Brooks, Lakewood, Washington

  • 08 /17

    Gianluca Colla, Belle Usine, Fully, Switzerland

  • 09 /17

    Hollyn Baron, Brooklyn Public Library, NY

  • 10 /17

    Jake Debruyckere, Mt. Davidson, San Francisco

  • 11 /17

    Jirasak Panpiansin, Chaiyaphum Province, Thailand

  • 12 /17

    Jirasak Panpiansin, Chaiyaphum Province, Thailand

  • 13 /17

    Kevin Mao, Shanghai, China

  • 14 /17

    Melissa Casillas, Querétaro, México

  • 15 /17

    Pierre Babin, Plateau Mont-Royal Neighborhood, Montreal, Canada

  • 16 /17

    Timothy Mulcare, Harvest Moon Orchard, North Salem, NY

  • 17 /17

    Chris Hamill, The Maldives

Last year to draw attention to the photographic capabilities of the then-new iPhone 6, Apple launched a new campaign that used shots taken—you guessed it—with an iPhone 6 on billboards and print ads around the world. That World Gallery campaign won the Outdoor Grand Prix at Cannes, and now the brand is launching the follow up.

The new edition features 53 different images from 41 photographers across the globe and the ads will be featured in 85 cities in 26 countries. An Apple spokesperson said this year’s gallery takes a more human approach and focuses on people to create an exhibit that speaks to the beauty in everyday moments.

Once again, the shots are from both pro photographers, as well as non-commissioned iPhone 6s images from everyday people. Sadly, chances are that shot of your feet on the beach didn't make it.

Check out a selection of photos from the campaign in the slide show above.