A football player lines up. Gets ready. The competitive fire burning in the eyes, the player takes off, barreling down on the opponent . . . and then full-on tackles a woman standing on the field. No, this isn't a Victoria's Secret ad.
It's actually a spot for equal rights advocacy group UltraViolet that will be running on Sports Illustrated in the lead up to the Super Bowl. This is an about face on the media brand's earlier decision to reject the spot.