Current Issue
This Month's Print Issue

Follow Fast Company

We’ll come to you.

1 minute read

Washington Redskins' New Ad Defends The Team Name

The spot has Native Americans saying there are more important issues facing their community.

It's a long and sordid fight in which neither side is backing down. Earlier this year, the National Congress of American Indians took advantage of the Super Bowl hype to launch a PSA that called the Washington NFL team's name an insult to its people and heritage.

The Redskins have launched a marketing offensive of its own, sending former stars and funding to reservations, launching a new site and this new ad that features testimonials from a variety of American Indians that aren't offended by the team name.

It's a PR battle for fans' hearts and minds that appears to be just beginning.