Despite record TV deals and viewership, the relationship between Americans and futbol has always had its translation issues. So Kia and agency David&Goliath decided to enlist some beautiful help to get all-American dudes in man caves, on barstools, and on the gridiron across 'MURICA to give the Beautiful Game a chance. Brazilian supermodel Adriana Lima's soccer sales pitch isn't the most verbose, but somehow still manages to be persuasive.
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Kia Sends Brazilian Supermodel Adriana Lima Around America To Make Some Futbol Fans
If ever there was a convincing argument for baseball, NASCAR, or NFL dudes to give the Beautiful Game a chance, this might be it.