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New Ads Provide Parents An Early Warning About Autism

A new campaign for Autism Speaks encourages an earlier diagnosis.

Parents may not realize that their child’s failure to make eye contact or that a preoccupation with certain objects—like a toy truck—could be an early sign of autism. Autism Speaks and the Ad Council have produced two new TV spots designed to appeal to African-American and Hispanic parents (the campaign backers say that according to research, children in these communities are often diagnosed later than other children) and encourage them to seek a medical consult if their children are displaying possible signs of the condition.

The PSAs were created by BBDO New York and LatinWorks.