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Pardon Me: See The Full Story Behind The Grey Poupon Classic With "Lost Footage"

During the Oscars, Grey Poupon revealed the hidden story behind the famous jar exchange.

Pardon Me: See The Full Story Behind The Grey Poupon Classic With "Lost Footage"

Last week, Grey Poupon and agency CP+B revealed that they would revive the classic "Pardon Me" ad framework, with a twist. The brand launched a trailer that showed there was more to the story of the two gentlemen who passed a jar of Grey Poupon between their chauffeured Rollses in the famous 1981 commercial.

On Oscars night, all of that "lost footage" was revealed in a two-minute spot featuring a car chase and 007-worthy weaponry. See the final spot below and an interactive version on the Grey Poupon site.

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