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Your Glass Of Restaurant Tap Water Goes To Work: Unicef And Droga5 Kick Off Tap Project 2012

To kick off the sixth year of Tap Project, agency Droga5 taps artist Tavis Coburn.

Your Glass Of Restaurant Tap Water Goes To Work: Unicef And Droga5 Kick Off Tap Project 2012

In 2007, agency Droga5 created Tap Project, a campaign that allowed New York restaurant diners to contribute to Unicef’s clean water efforts by simply ordering tap water with their meal and paying an extra $1 for the privilege. The campaign has since raised $3 million for clean water in the U.S. and has become a global effort, with agencies around the world creating Tap Project campaigns in their own markets.

Tap Project returns for World Water Week 2012—March 19-25 with an integrated campaign featuring posters from artis Tavis Coburn, running online and in print. The campaign, created again by Droga5, will also include outdoor executions including a Times Square jumbotron and a spot, directed by Brent Harris, which launches online and on TV today.

The Tap Project site lists participating restaurants and ideas for volunteering during World Water Week.

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