Current Issue
This Month's Print Issue

Follow Fast Company

We’ll come to you.

1 minute read

Super Bowl XLVI

Chrysler "It's Halftime In America"

Chrysler stops the show once again with its halftime rallying cry featuring Clint Eastwood.

Chrysler "It's Halftime In America"

Last year, Chrysler earned acclaim for a Super Bowl spot featuring Eminem and introducing the tagline, "Imported From Detroit." This year, the brand dropped another bomb with a two-minute pep talk for America delivered in the inimitable voice of Clint Eastwood.

The spot, from Wieden + Kennedy, was more powerful for the surprise factor—-the brand announced it would return to the game, but the creative was downplayed (and not pre-released).

Last year’s spot: