Current Issue
This Month's Print Issue

Follow Fast Company

We’ll come to you.

1 minute read

A New Low In Republican Campaign Advertising?

Or wet wipes ad? It’s so hard to tell these days.

What exactly is happening here?

It’s an ad for Nikol brand window-cleaning wet wipes, from agency Gitam BBDO Israel. The campaign uses some famous, smooshed faces to remind consumers to "Stop Using Newspapers" when cleaning their glass surfaces. It’s a touch confusing, but presumably the message is that you’re leaving residue of the day’s news on your windows.

More famous faces below.