Budweiser Names Its New Clydesdale(s)
By: Teressa Iezzi
Say hello to Hope. And her little friend.
Super Bowl XLVII
Surprising Stats On Mobile Use During The Super Bowl
By: Joe Berkowitz
An overnight study from the Mobile Marketing Association and Session M reveals some surprising data about second screen usage during the big game.
Will Ferrell Sucks Face for Old Milwaukee in Super Bowl Spot
By: Joe Berkowitz
In an ad that played in only a few select markets during the Super Bowl, Will Ferrell reprised his role as Old Milwaukee pitchman.
The Most Re-Watched Ads Of The Super Bowl
By: Meg Carter
Taco Bell’s "Viva Young" was most re-watched, and the pre-game preview trend has no impact on broadcast viewing, according to TiVo.
See The 8 Best Ads Of Super Bowl XLVII
By: Teressa Iezzi
Big, emotional stories, and a tuned-in social media response, win the big game.
Man Vs. Machine: Calvin Klein And Matthew Terry Go On Vine Binge During Super Bowl
By: Anjali Mullany
Not that we’re complaining.
Best Buy Has to Answer to Amy Poehler In Its Super Bowl Spot
By: Joe Berkowitz
A highly inquisitive Amy Poehler stars in Best Buy’s Super Bowl ad, putting the company’s no-commission retail staff through the ringer.
All-Out (But Barely Audible) Pandemonium Breaks Out In Oreos’ First-Ever Super Bowl Spot
How will the cookie crumble? Via Instagram, the public is now taking sides in the cookie versus creme debate depicted in “Whisper Fight.”
How Pepsi Counted Down Beyonce In Its Crowdsourced Super Bowl Spot
By: Joe Berkowitz
Mekanism’s CEO Jason Harris talks about how his agency’s Pepsi ad capitalized on a plum Super Bowl slot with the help of fans and a lady named Beyonce.
Pepsi Mocks Coke’s Super Bowl Campaign, Coke Fires Back
By: Teressa Iezzi
Even before kickoff, a clash of rivals.
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