Super Bowl XLVI

Super Bowl XLVI—The Spots, Behind The Work, And More

See all the spots from the game. Also: insight from creators on some of the game’s biggest ads, the social media strategy, and more. Read More

Still More Super Bowl: YouTube Announces Winners Of AdBlitz

By: Teressa Iezzi

M&M’s, Chrysler, and Bud Light occupy the top slots in YouTube’s voting-based Super Bowl contest. Read More

Drawing Back the Curtain On Madonna’s Super Bowl Halftime Show

By: Joe Berkowitz

How multimedia studio Moment Factory mixed projection mapping with Cirque Du Soleil and Madonna for an epic halftime show that we actually watched. Read More

The Best Spots of Super Bowl XLVI

By: Teressa Iezzi

Chrysler sneaks up on Super Bowl viewers and delivers a knockout with "It’s Halftime in America." That spot tops our list of the best of Super Bowl XLVI. Read More

Chrysler “It’s Halftime In America”

By: Teressa Iezzi

Chrysler stops the show once again with its halftime rallying cry featuring Clint Eastwood. Read More

CareerBuilder “Business Trip”

By: Joe Berkowitz

Those CareerBuilder chimps are back, and one way or another, they spell trouble. Read More

Kia “A Dream Car. For Real Life.”

By: Joe Berkowitz

In the Super Bowl ad for the Kia Optima, a man’s extra-powerful dream includes sandwich lumberjacks, Mötley Crüe, and a man riding a rhinoceros. Oh, and a Kia is there too. Read More

Hyundai “Think Fast”

By: Teressa Iezzi

Success in business comes down to one word… Read More

Met Life “Everyone”

By: Teressa Iezzi

A who’s who of animation appears in Metlife’s Super Bowl spot. Read More

Honda “Matthew’s Day Off”

By: Joe Berkowitz

After releasing a mysterious teaser last week, Honda unveils the full Ferris in its Matthew Broderick-starring Super Bowl ad. Read More

Industry POV

From the Editor

Hello and thanks for visiting Co.Create. Here, we explore creativity in the converging worlds of branding, entertainment, and tech. This site, and its associated tentacles, will serve up daily inspiration from creative people and the films, shows, ad campaigns, apps, games, music, and other things they make. But we’ll also go behind the work and get into the the guts of creativity--exploring creative process and the bigger issues around how people, companies, and industries are making creative ideas happen.

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