Super Bowl XLVI

Super Bowl XLVI—The Spots, Behind The Work, And More

See all the spots from the game. Also: insight from creators on some of the game’s biggest ads, the social media strategy, and more.

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Still More Super Bowl: YouTube Announces Winners Of AdBlitz

By: Teressa Iezzi

M&M’s, Chrysler, and Bud Light occupy the top slots in YouTube’s voting-based Super Bowl contest.

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Drawing Back the Curtain On Madonna’s Super Bowl Halftime Show

By: Joe Berkowitz

How multimedia studio Moment Factory mixed projection mapping with Cirque Du Soleil and Madonna for an epic halftime show that we actually watched.

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The Best Spots of Super Bowl XLVI

By: Teressa Iezzi

Chrysler sneaks up on Super Bowl viewers and delivers a knockout with "It’s Halftime in America." That spot tops our list of the best of Super Bowl XLVI.

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Chrysler “It’s Halftime In America”

By: Teressa Iezzi

Chrysler stops the show once again with its halftime rallying cry featuring Clint Eastwood.

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CareerBuilder “Business Trip”

By: Joe Berkowitz

Those CareerBuilder chimps are back, and one way or another, they spell trouble.

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Kia “A Dream Car. For Real Life.”

By: Joe Berkowitz

In the Super Bowl ad for the Kia Optima, a man’s extra-powerful dream includes sandwich lumberjacks, Mötley Crüe, and a man riding a rhinoceros. Oh, and a Kia is there too.

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