A modern-day ad man channels three communications legends.
Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.
Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.
There are few surprises among the six brands that creative agency types most want to work with. But how do those brands create the kind of culture that makes them consistent talent magnets? Gary Stolkin, head of talent recruitment and consulting company, The Talent Business, discusses the traits of idea-first brands.
Andrew Keller, CEO of agency CP+B, recently sent an email screed to all staff, intended as a call-to-action of sorts--for the agency and for the industry. In it, he outlined, at length, the state of the brand world and his forecast for where things were headed, talking about brands and agencies changing culture, about social media as a behavior rather than a medium, about content creation, and just generally creating a brand that was fit for the modern era. An edited version of the email appears here.
Leo Burnett’s Mark Tutssel runs down the creative trends reflected in the work in contention for the ad world’s highest honor.
Your brand’s website isn’t dead, but it needs an overhaul. Ken Erke, ECD, Matt Marcus, ECD and Micah Topping, Tech Director at R/GA Chicago reveal how to keep your big brand site relevant.
Shane Snow, founder of Contently, says to win at business, brands need to make content, and make it about their audience.
How one agency’s enforced No-Meeting Zone made one creative think outside her comfort zone.
One of the original digital marketing execs, GM O’Connell, made some predictions in 2002 about how the Internet would impact people and brands. Here, he looks back and assesses his accuracy, and, along the way, reveals some timeless truths about marketing in the digital age.