Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)
By: Ian Mirlin
A modern-day ad man channels three communications legends.
Industry POV
4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World
By: Miller Medeiros and David Vale
Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.
5 Ways To Build Brands In The Post-digital World
By: Jez Frampton
Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.
The 6 Brands That Creatives Most (And Least) Want To Work With And What You Can Learn From Them
By: Gary Stolkin
There are few surprises among the six brands that creative agency types most want to work with. But how do those brands create the kind of culture that makes them consistent talent magnets? Gary Stolkin, head of talent recruitment and consulting company, The Talent Business, discusses the traits of idea-first brands.
“We Need A Fundamentally Different Way To Create A Brand”: An Agency CEO Sums Up The State Of Advertising
By: Andrew Keller
Andrew Keller, CEO of agency CP+B, recently sent an email screed to all staff, intended as a call-to-action of sorts--for the agency and for the industry. In it, he outlined, at length, the state of the brand world and his forecast for where things were headed, talking about brands and agencies changing culture, about social media as a behavior rather than a medium, about content creation, and just generally creating a brand that was fit for the modern era. An edited version of the email appears here.
Customization, Real-World Events, And Story Dominate Cannes Favorites
By: Mark Tutssel
Leo Burnett’s Mark Tutssel runs down the creative trends reflected in the work in contention for the ad world’s highest honor.
4 Ways To Keep Your Brand Site Relevant
By: Ken Erke, Matt Marcus, Micah Topping
Your brand’s website isn’t dead, but it needs an overhaul. Ken Erke, ECD, Matt Marcus, ECD and Micah Topping, Tech Director at R/GA Chicago reveal how to keep your big brand site relevant.
The Key To Content Marketing (And Business): Be Less Self-Centered
By: Shane Snow
Shane Snow, founder of Contently, says to win at business, brands need to make content, and make it about their audience.
The Creative Benefits Of Exploring The Uncomfortable
By: Gina Sclafani
How one agency’s enforced No-Meeting Zone made one creative think outside her comfort zone.
10 Predictions From The First Internet Bust And What They Tell Us About Digital Marketing Now
By: GM O'Connell
One of the original digital marketing execs, GM O’Connell, made some predictions in 2002 about how the Internet would impact people and brands. Here, he looks back and assesses his accuracy, and, along the way, reveals some timeless truths about marketing in the digital age.
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