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"Why, yes, young man, I was LeBoeuf in 'True Grit,' and now I’m playing Benjamin Mee in Cameron Crowe’s 'We Bought A Zoo,' in theaters nationwide Dec. 23! Ho! Ho! Ho!"

  • Matt Damon, an actor with a flair for an awesome cameo, stars in this seasonal spot for Water.org.

    The We Bought A Zoo star appears as “Damon Claus,” asking kids what they want for Christmas, but then peddling the decidedly disappointing Water.org water bottle. Damon gets full marks for performance and for a sense of humor in the face of incontinent kiddies and (worse) Affleck fans.

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    It doesn’t take X-ray vision or any other superpower to examine yourself for breast cancer. At least that’s the message the Africa-based Associação da Luta Contra o Cancer is spreading with its latest ad campaign.

    In stark close-ups that could double as movie posters, the ALCC’s ads, created by agency DDB Mozambique, feature a handful of artfully rendered female superheroes checking themselves for lumps. Above their shoulders, in a comic book font, a caption reads:

    When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly.

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