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Awwww. Dad Makes His Goth Girl Feel At Home In This Charming Home Improvement Ad

Home improvement brand Hornbach uses a sweet story to sell the power of a DIY project.

For parents of every generation, teen styles can be horrifying. It can be easy to scoff and scold, whether it's baggy pants, a mohawk or, in the case of this new ad by German DIY retail brand Hornbach, dressing in all black everything.

Here we meet a young girl who has decided to rebel against the soft light tones of her surroundings. Her classmates, teachers, and townsfolk look on with disapproval, confusion, and scorn. But one very important person supports her fully and completely.

We won't spoil the ending, but let's just say that the brand and agency Heimat Berlin may have found a way to make you weepy with home improvement.

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129 Comments

  • Monica Marcum

    I'm only eighteen years old and I'm still in my baby bat phase because even though I'm Goth at heart (music, taste and culture in general) I still haven't fully transitioned into the lifestyle. I still live in my parents' house and they don't exactly agree with the lifestyle and I do respect their wishes plus it's not my home so I do not exactly look like I want to look. I am also transitioning into college with my head in the books and I live in a town where there are hardly any Goths in my area just like this girl in the video. I'm sure there are though, just not within my reach.

    With that being said, it would have meant the world to me if ANY of my parents displayed any acceptance of who I am and what I love. That mainly is being apart of the Gothic subculture, so kudos to whoever parent that decides to do this. It doesn't necessarily mean redecorating the whole house because to me that would be unrealistic, even if I was a parent I wouldn't go as far as changing my home.

  • Daryl Wor

    If you'd like to talk, I've been goth for... wait, let me do the math... 26 years, I believe. Always adored Hallowe'en so if that counts much longer. Any way, I'm happily married and I'm working on a fun spooky radio series and people to talk to about it.

    However, I know what it's like to be by oneself a lot of the time with interests that don't fit the people around you.

    If you'd like to chat my name is rather obscure and I'm likely easy to find.

    Take care,

    Daryl Wor

  • Really Like the Ad, we should all accept each other the way we are , nor we should judge others as its said "Judge not, that ye be not judged."

  • Shawn Oberg

    In your judgment perhaps. :) Actually, Jesus Christ also elaborated on that Biblical quote by continuing with, "...for in the same way you judge others, you will be judged, and with the measure you use, it will be measured to you." (Matthew 7:1-2) The principle is that we are very careful when assessing behavior, rather than simply being mean, or derisive, or critical of our fellow human beings. But as sinful and imperfect human beings, we all do stupid things or say and do bad or things that hurt others, to varying degrees. And later in Matthew 7, Jesus also instructed us to judge people's character (and our own) by the "fruit", or results of a given attitude/behavior: "By their fruit you will recognize them. " (7:16) That is what He called giving "righteous judgement", if our measuring standard is God's Word, and not ourselves.

  • Terance Schmidt

    Oh brother. There's always a Christian to drop in and rain on a good sentiment. Way to go explaining why "do not judge" doesn't actually mean "do not judge". Now explain this scripture: "this people honors me with their lips, but their heart is far removed from me".

  • Donna Jacobson

    i can relate! so cool to see a unique theme in advertising,, kinda like the Sprint Ads which also feature a scene/goth kid!

  • Ashton Gray

    Awwww that's really sweet! I'm a goth emo girl and when I get my own place am gonna paint my walls black and everything =3 Fook the haters!!

  • myranda.acs

    'Goth emo' That doesn't exist. You're either goth or emo, but never both. They're polar opposites. If you're emo and you prance around saying you're Goth, real goths will pound your face in. I bet all you listen to is MCR and Pierce the Veil. >.>' Screw off, idiot.

  • Aricka Lynn Rose

    it could exist, you state they are polar opposites so imagine a case in which the individual were bipolar. anything is possible with imagination lol btw im just fucking with you so don't get pissed

  • Fenny Leins

    By referencing My Chemical Romance and Pierce the Veil I'm guessing that you were somewhere in high school somewhere around...2004-2008? Me too. But it's not 2004-2008 any more and music is allowed to change. Goth kids in the 80's who worshiped the cure probably had "real goths" who listened to Bach telling them to fuck off. Music changes, and the frameworks of our social references change, too. She made a clear reference to Die Antwoord and is doing what EVERY kid in high school does, did, or will do, which is doing their best to form an identity. High school is where it is allowed to be stupid, so I'm excusing her...slightly. She's a dumb highschooler and this is your chance to introduce her to things that don't suck. By telling her she isn't good enough, she will now defend her stupid tastes more. For real, Ashton, either stop calling yourself Goth, find a new term, or put some research into it and commit.
    http://www.urbandictionary.com/define.php?term=Real%20Goth

  • Heather A Johnson

    Certainly no Goth I know. I am not much of a fan of the whole emo fad, not sure why they need a new name to describe basically a related evolvement in music and style. As Goth changed over the last few decades or so, the name didn't change. However, emo certainly stuck. Well said Fenny. Besides who ever said Goths listen to only one style of music or only ever wear all black?