This Dragon Fairytale Is Actually A Drug Policy PSA by @jeffcbeer via @FastCoCreate
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This Dragon Fairytale Is Actually A Drug Policy PSA

The Global Commission on Drug Policy goes medieval on the war on drugs.

A few years ago, The Global Commission on Drug Policy released a study that essentially called the War on Drugs a failure and advocated for a new approach that favored social awareness and human rights over violent repression and harsh punishments.

Now, with agency AlmapBBDO, the organization has turned the moral of that study into an animated fairytale starring a big ol' dragon named Drugo. We're taken to a very powerful kingdom, whose castle looks like cross between the White House and Sleeping Beauty's house. The people can't seem to get enough of Drugo. It's like everyone wants to beKhaleesi. Problem is, the citizens like the dragon too much. Now we're all familiar with what happens next—criminalization, black market, violence—except here there's way more swords and chain mail.

Sometimes seeing something from a different point of view, helps put it in new perspective, whether that's international drug policy or an Iggy Azalea song. This PSA has it all—animation, dragons, drugs, metaphor—and it finds a way to illustrate some harsh realities in an entertaining way.

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  • Malcolm Kyle

    Prohibition has finally run its course; the lives and livelihoods of hundred's of millions of people (users and non-users) worldwide have been destroyed or severely disrupted; many countries that were once shining beacons of liberty and prosperity have become toxic, repressive, smoldering heaps of hypocrisy and a gross affront to fundamental human decency. It is now the duty of every last one of us to insure that the people who are responsible for this shameful situation are not simply left in peace to enjoy the wealth and status that their despicable actions have, until now, afforded them. Former and present Prohibitionists should not be allowed to remain untainted or untouched by the unconscionable acts that they have viciously committed on their fellow human beings. They have provided us with neither safe communities nor safe streets. We will provide them with neither a safe haven to enjoy their ill-gotten gains nor the liberty to repeat such a similar atrocity.