Apple's Minimalist Salute To Robin Williams Says All It Needs To

Apple pays tribute to the fallen entertainer by hosting a rare memorial on its homepage.

Within 36 hours of legendary performer Robin Williams's passing, Apple has converted its homepage into a de facto memorial. Apple's homepage does not typically pay tribute to recently deceased figures in the way of magazine covers, unless they have some historical significance. (Obviously, Steve Jobs merited a remembrance, and the most recent example is Nelson Mandela last December.) Williams's voice, of course, earlier this year graced one of Apple's more memorable recent ads—the iPad spot "Your Verse" featuring a passage from Dead Poets Society. And by paying tribute to Williams now on its home page, Apple is perhaps honoring the universality of his appeal—he held the rare distinction of being someone almost everyone could agree on.

The home page features an image of Williams in tasteful grayscale, with the following words: "We are deeply saddened by the passing of Robin Williams. He inspired us through his passion, his generosity, and the gift of laughter. He will be greatly missed." That about says it all. Surely many people will see it while flocking to Apple's iTunes page to rent and purchase Williams's best films.

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  • Mara Gottlieb

    Just that photo, his expression, brings tears to my eyes. I think this is a very apt tribute.

  • Jose R. Teves

    A lot of us will miss you,but we are the lucky ones...the ones who have experienced you and your wit.

    RIP, Robin.

  • artistmurthy

    I loved the man...thought he was The Creativity personified..... Robin Williams and Jonathan winters.... these are the Greats. They inspired me... and will continue to.... RIP..... God has Blessed All of Us ...through these wonderful people.... Murthy Gollapudi from India

  • evergreenexpeditions

    Well, wouldn't it be something if they at the very least offered all Robin Williams' films to rent at no charge, (or at best, get the products out of the "ad") to show they aren't just making a buck. Seriously distasteful.