Many advertisers have used used the nature documentary as a device in their ads--using a David Attenborough-like narrator to describe their product as if it were an exotic creature stalking the plains. But stock footage company Dissolve has made the gag seem fresh in a new faux doc about the the "charming, versatile, and intelligent figures have captured our hearts"--emoji.
The new short, Emoji Among Us, features that very 21st century species of digital animal against a backdrop of Dissolve footage of everyday human activity. Set to a soundtrack of inspiring classical music, the "documentary" demonstrates all the ways in which the stock cartoon art has infused, invaded, and perhaps even amplified our daily lives: from fake porn lips to cartoonish toast slices, to smiling poo on a swing, we learn how emoji have "become, for better or worse, integral to the way we live, communicate, and behave." It's a perfect send up but also a smart way to demonstrate the breadth of Dissolve's video collection. And despite the video's silly subject matter, it will leave you feeling warm and fuzzy about those funny, clip-arty icons.
This isn't the first time that Dissolve has showcased its knack for a clicky promo and its sense of humor about our modern media world--this is the company, you'll recall, behind the excellent Generic Brand Video spoof).