This past December, Asuncion the capital of Paraguay, was found to be one of the hottest cities in the world. The reason: deforestation. According to the WWF, today, 1,700,000 hectares are left of the 8.8 million hectares of the Upper Parana Atlantic Forest (BAAPA) that existed in 1960, equivalent to one fifth of the surface of Paraguay—that is, in the last 50 years 80% of these Paraguayan native forests have disappeared.
To draw attention to this catastrophic change, the WWF, Paraguay, and agency Oniria\TBWA to create a "Global Warming Menu." Celebrity chef Rodolfo Angenscheidt, cooked a lunch of fried eggs and bacon in a skillet that was placed directly onto the city street. The asphalt was so hot, that immediately the oil started to sizzle; within minutes, the food was cooked through. The stunt was orchestrated last month and the agency has just released this case study video. Watch it above.