Booze and beer brands have long celebrated the Guy's Night Out and all those brotastic times to be had at the bar. There's the escape-the-ol' lady, the secret password, the suave experience. and more.
But this new spot for Mezcal El Silencio by Pablo Escargot starts off along a familiar path, a dude's anthem for the good life, before taking a left turn back to reality thanks to a few savvy women who favor quiet conversation over boozed-up bro blathering. The message here is simple--shut up and drink.