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Caterpillar Plays Jenga With 600-Pound Blocks And Massive Machines

The heavy equipment brand creates its own unique version of the popular game.

When Leslie Scott launched Jenga at the London Toy Fair in 1983, chances are this isn't what she had in mind. As part of its ongoing "Built For It" campaign, heavy equipment brand Caterpillar and agency Ogilvy & Mather New York took five of its machines, including an excavator and a telehandler, and set up what must be the world's biggest game of Jenga.

The set-up is made of 27 blocks, weighing in at 600 pounds each. It's an impressive feat, though any seasoned player could've told them they started taking from the bottom a bit too early. Here's hoping they do Mouse Trap next.

Watch the behind-the-scenes video below.

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3 Comments

  • Eva Klimova

    This is our StartUp from Montreal friends, check this out: http://igg.me/at/voilokshoes/x By supporting our project here on INDIEGOGO, you are making our dreams come true and also making a contribution to conserving and protecting our natural environment. Share this campaign! This should be the first thing you do, whether you contribute or not. Please share on your social networks, share by word of mouth, share at home, at work, at school, with your church, with your family and friends, with your neighbours, with everyone!

  • Shayna Macklin

    Bravo to the Agency who came up with this concept and an even bigger hats off to Cat for going outside of their comfort zone. This is an excellent ad for the product!