Co.Create

A Candy Commercial Shows Us How Much More Interesting Our Meetings Could Be If We Were Children

Haribo UK uses adults lip-synching kid voices to describe the candy and it's hilarious.

Many jobs require untold hours stuck in a boardroom of some kind listening to our souls being slowly crushed by the endless drone of yet another meeting. In marketing, there are only so many "learnings" you can hear about "going forward" before you "drill down" and start weeping openly in the work elevator.

Maybe that's why Haribo and agency Quiet Storm replaced the audio of what looks to be another mind-numbing groupthink session with the voices of children describing its Starmix candy. The hearts will make you feel loved and the thing around the gold bears looks like the ring you wear swimming so you don't drown? Sold!

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1 Comments

  • Gary Ludwig

    It's clever and appropriate, for sure, but I'd likely enjoy it more if it wasn't so clearly a pretty straightforward adaptation of what Bored Shorts TV has been doing on YouTube since around 2012.