In 2012 and most of 2013, Shia LaBeouf was largely known for his eagerness to disassociate from the Transformers franchise via nudity-packed artistic endeavors. Since December of 2013, though, he has been known for making a short film that plagiarized a Daniel Clowes graphic novel, nearly shot-by-shot, followed by a string of bizarre apologies and non-apologies, and other assorted antics. Just when these antics had appeared to crescendo at the Berlin premiere of Lars von Trier’s new film, Nymphomaniac, which he arrived at wearing a paper bag over his head, on Tuesday, he opened up an art installation in Los Angeles. His artful aspirations have been met with much criticism—namely the charge that this is all a distraction to take away from the fact that he plagiarized—now they're also receiving some competition.
Actor Jerry O’Connell, perhaps most famous for his roles in the film Jerry Maguire and his marriage to Rebecca Romijn, has opened up an art installation of his own right next to Shia’s on 7358 Beverly Blvd in Fairfax. Not much is known about O’Connell’s installation, but if it’s anything like the source material, it will involve the actor sitting in a booth, Marina Abramovic-style, wearing a paper bag that reads "I am not famous anymore" over his head while guests interact with him using various implements. Whereas Shia’s is entitled #IAMSORRY, a continuation of his prolonged public apology, O’Connell’s is called #IAMSORRYTOO. No word yet on what O’Connell has to be sorry for, but it’s certainly not having a sense of humor and initiative.