GoPro Revisits Red Bull Stratos For The Super Bowl

The camera maker shows us it wasn't just the energy drink at Felix Baumgartner's big jump.

On October 14, 2012 daredevil Felix Baumgartner stood in the doorway of a little pod floating 128,000-feet above the earth. As he stepped up to plummet downward at 800-miles per hour, with more than 8 million people watching the livestream on YouTube alone, it should come as no surprise that some of the cameras capturing the moment were GoPros.

Now the camera brand is taking the opportunity of Sunday's Super Bowl to do a little bragging. The spot simply shows the moment Baumgartner says, "The whole world is watching. I'm coming home now," and leaps. The commercial will run in 10 select markets and is joined by an online-only eight-minute version.

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6 Comments

  • It should be noted "some" of the cameras used were GoPros. On the capsule, we had 9 live HD cameras used in the broadcast, 3 RED One cameras, and 2 GoPros. We had 5 specially modified GoPro cameras on the suit. GoPro makes it sound like their cameras were exclusively used, which is not the case.

  • Jay Nemeth

    It should be noted "some" of the cameras used were GoPros. On the capsule, we had 9 live HD cameras used in the broadcast, 3 RED One cameras, and 2 GoPros. We had 5 specially modified GoPro cameras on the suit. GoPro makes it sound like their cameras were exclusively used, which is not the case.

    -Jay Nemeth

  • Josh Aronoff

    Jay, I just watched that video with my 3 year old daughter, who loves planets, space and all things rockets and it was great to hear her ask questions and get into it.

    Thank you guys for pushing the boundaries of what we as humans are capable of. And thank you for continuing to further kids imaginations about space.

  • Jay Nemeth

    Thanks Josh. One of the biggest rewards from the project is seeing how it inspired students.