According to the latest numbers from the Entertainment Software Association, the average age of a gamer is 30. In fact, 36% of gamers are older than 36. You know what happens in your 30s? Life. Relationships, marriage, kids, weddings, funerals, business meetings, working late--it all ramps up pretty damn quick. Which is to say finding, oh say, six hours in a row to sit on the couch and play video games becomes about as likely as sleeping in til noon when you have a kid. Unicorn territory.
In a new campaign for Activision's new downloadable digital content for Call of Duty: Ghosts Onslaught, agency 72andSunny has gone from replacing you to straight-up snatching you out of your life, action flick-style, to give you the gaming time you need. Directed by Craig Gillespie, actor Stephen Graham (Boardwalk Empire, Snatch, This Is England) walks us through how a good ol' fashioned kidnapping--or in this case "CODnapping"--will give you a guilt-free excuse to put all those life responsibilities on hold in favor of a comfy chair, some snacks, and the "joy of shooting aliens in the f*#king face."