This New Apple Holiday Ad Almost Makes It Okay To Always Be Staring At Your Phone

The spot manages to make a super annoying habit all warm and fuzzy.

Stop and think for a second. How many times have you seen in your Facebook or Twitter feed, or overheard at a party, or from someone at dinner, people complaining about other people walking around with their heads down and noses in their smartphone? And that's just the adults. When it comes to kids and teens, the handwringing about the social effects of technology is at times deafening.

So what does Apple do? Well, how about making an ad with agency TBWA/Media Arts Lab that combines a message about functionality (the kid did it all on his phone!), the impact of technology (he really does love his family more than his phone!), in a seasonal ad (happy holidays!). It's an impressive feat, aimed to wash away all that anxiety and paranoia and turn it into a warm and fuzzy spot that may just have you weeping iTears by the end.

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  • Barry Quinn

    Next lets see some ads of people making soup and enjoying it with their family. Sorry, this is generic nonsense. It makes me want an Android.

  • Jerry Nord

    Come on, this tops any ad playing on t.v. at this moment. No intrusive "Apple" targeting, just a simple message that tech can do some nice things for us. Try it...maybe, just maybe you will bring some good feelings to some of those around you.

  • Ida

    Am I the only one who does not get moved by this commercial. It is wonderful, if it evokes emotion in others. Somehow it does not do anything for me...

  • Chad

    Perhaps you are souless? Or dont have a family.. Or better yet you havent lost a love one that you can only remember through photos or videos. Moments that are captured are forever.

  • Glen

    Until he played that video at the end, I was about to say that he needs to get off the phone and enjoy the moment. But still, watching a moment is not nearly as precious as living it.