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You Want The Logo Bigger? I Got Your Bigger Logo Right Here: These Extreme Logos Are Big—And Oddly Compelling

Designer Andrew Wendling has created a Tumblr that serves up a smartass response to the all-too-common brand request to "make the logo bigger."

  • <p>Pepsi</p>
  • <p>Pringles</p>
  • <p>Morton Salt</p>
  • <p>Anheuser-Busch</p>
  • <p>Huy Fong Foods</p>
  • <p>Penguin Group</p>
  • <p>BP</p>
  • <p>United States Postal Service</p>
  • <p>Royal Dutch Shell</p>
  • <p>General Electric</p>
  • <p>American Airlines</p>
  • <p>Quaker Oats Company</p>
  • <p>Apple</p>
  • <p>NBC</p>
  • <p>FedEx</p>
  • <p>Starbucks</p>
  • <p>Volkswagen Group</p>
  • <p>World Wide Fund</p>
  • <p>KFC</p>
  • <p>Batman</p>
  • <p>Red Bull</p>
  • <p>PBS</p>
  • <p>Fruit of the Loom</p>
  • <p>Johnnie Walker</p>
  • 01 /24 | Rollover for brand

    Pepsi

  • 02 /24 | Rollover for brand

    Pringles

  • 03 /24 | Rollover for brand

    Morton Salt

  • 04 /24 | Rollover for brand

    Anheuser-Busch

  • 05 /24 | Rollover for brand

    Huy Fong Foods

  • 06 /24 | Rollover for brand

    Penguin Group

  • 07 /24 | Rollover for brand

    BP

  • 08 /24 | Rollover for brand

    United States Postal Service

  • 09 /24 | Rollover for brand

    Royal Dutch Shell

  • 10 /24 | Rollover for brand

    General Electric

  • 11 /24 | Rollover for brand

    American Airlines

  • 12 /24 | Rollover for brand

    Quaker Oats Company

  • 13 /24 | Rollover for brand

    Apple

  • 14 /24 | Rollover for brand

    NBC

  • 15 /24 | Rollover for brand

    FedEx

  • 16 /24 | Rollover for brand

    Starbucks

  • 17 /24 | Rollover for brand

    Volkswagen Group

  • 18 /24 | Rollover for brand

    World Wide Fund

  • 19 /24 | Rollover for brand

    KFC

  • 20 /24 | Wu-Tang?

    Batman

  • 21 /24 | Rollover for brand

    Red Bull

  • 22 /24 | Rollover for brand

    PBS

  • 23 /24 | Rollover for brand

    Fruit of the Loom

  • 24 /24 | Rollover for brand

    Johnnie Walker

There's a reason so many fast food chains feature red and yellow in their signage: they're the two most attention-grabbing colors found in nature. If we sense these colors out of the corner of an eye—perhaps while driving down the highway, famished—our lizard brains immediately investigate. As brands compete for consumer attention, they work hard to ensure their logos are as prominent as possible in our lives. One age old way of doing so is by issuing the request to "make the logo bigger," a refrain that's taken the spring out the step of creatives for decades.

San Francisco-based art director and designer Andrew Wendling is fighting back by airing his grievances on Tumblr. Rather than name names and specific gripes, Wendling started Make the Logo Bigger, a site that takes the overstated suggestion, and overindulges it. The logos he provides are so zoomed-in, there couldn't possibly be room for an ad itself to run alongside them.

What's insightful about this blog, however, is something that Wendling probably didn't intend. By blowing these logos up so big that they bust through the frame, he ends up almost proving that bigger is better. Not all ads should just be one section of a familiar logo writ large, but perhaps all brands could benefit from running such a campaign just once. The humongous versions of these logos make them seem cleaner and more elegant than they do ordinarily, and also quietly reveal how familiar consumers are with these synecdoches—that they'd be able to identify them just by looking at a fraction of the whole.

See how many of these overblown logos you can guess in the slides above.

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