Co.Create

A New Video Puts Rap's Roughest Words In The Mouths Of Kids

Those songs on the radio all the time? Kids can hear them too. Here they are, singing choice snippets.

Someone needs to give a fat raise to the marketing expert who rebranded MDMA as "molly." When the drug was known as "ecstasy," it was something parents and radio watchdogs knew to look out for. Now that it's widely known and referred to by a name that sounds like your kid sister, the seratonin-depleting party-starter is everywhere in pop culture. (Miley Cyrus in particular has not been shy about how awesome it is.) Of course, there are plenty of questionable things mentioned in music right now so frequently and so casually that we hardly even notice sometimes. A new video shows at least one group that's paying attention, though: children.

Created by Jimmy Smith II and Jarrel Smith of L.A.-based agency Amusement Park, "Kids" is a video that shows a bunch of children parroting the language of rap songs. It is by no means the first project whose thesis statement is "Won't somebody think of the children!" but it manages to raise the issue in a way that represents the pervasiveness of radio rap's negative aspects. The video doesn't just call out foul language or drug use, but the thick layer of misogyny and other questionable attitudes that envelope so many songs.

"We just wanted to hold up a mirror to the types of messages we pump into our heads all day," the Smiths told us. "We hope this film pushes some of our favorite, super-talented artists to push themselves toward more honest and balanced art. Not cleaner or censored, but honest. If rappers rapped about Hot Wheels and ice cream on every song it wouldn't be honest either. But if you have 12 songs about money, where are the songs about the things money does NOT fix? Nobody is perfect, but as creatives we can always be honest. Honesty—it's what makes truly great art, great."

Hearing a child parrot the controversial Rick Ross lyric that cost him a Reebok sponsorship (“Put a molly in her champagne, she ain’t even know it") is especially galling. Kids are too young to take in the implication of such a lyric, but receptive enough to internalize it. At one point in the video, some of the kids repeat one of this year's biggest buzzwords, "twerk"—a reminder of how family-friendly the term has become. It's important to remember that there is a reason why kids say the darnedest things.

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20 Comments

  • Dooey

    Wow! I was sent this video by Brandon Banner (Thank you)I don’t know the guys who produced it but I will reach out to them. This video is exactly why I created Ride Along with Dooey Car Ride Adventures. You can’t change the Radio or TV but you can find tools to replace them!
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    Parents who care PRICELESS!

  • Pach

    It's lyricist like these who say what they speak, because of lack of education. They may have all the streetsmarts in the world, but as far as the impact/bigger picture and it works... it seems these guys/gals have no clue.
    The other side is, maybe they do. Maybe they realize that feeling of "my parent/parents didn't pay attention to me" and it just echoes throughout our world because a lot of times it's true.
    A lot of children are growing up with grandma, because mom is busy with work, school or another opportunistic "real-n*gga'" ...Don't get me wrong, but a dumbass is a dumbass, especially if it's a pathological scenario.
    Music is Art. It is a study of sound mimicking/representing emotions. Not a tool for maniacal use.
    I understand the use of curse words sometimes, but when 80% of the message is foul. It makes for sour times.
    Any one that writes like these mentioned rappers should be re-educated.
    The radio stations that play this stuff is doing it because the public requests it, the DJ/Raido host is part of the problem, or they are paid by the labels of these assclowns.
    I could go on & on about this... but what do I know. I'm just everyday people.

  • Judah's Back

    Psalms 1 {the Crown} / Rapbi Ben Yashar'al {Hebrew Music}

    http://www.youtube.com/watch?v...

    Matthew 18:6 " But whoso shall cause one of these little ones who believe in Me to fall, it were better for him that a millstone were hung about his neck, and that he were drowned in the depth of the sea."

  • Shrae Miller

    Its also being played in schools. My don was in this video and was mad at me because he had to say. That same friday all the songs in this video was played at a school dance. So its not to just blame one like parents. The music is everywhere.

  • Welverst

    I've often thought a Video having Grandparents reading lyrics like this would be good to see their honest reaction then show the grand kids to capture their true reaction....

  • Amber Nadirah Khan-Robinson

    what radio station plays songs with language that strong?! Blame the parents not the radio.

  • Liz

    We were at an amusement park eating in one of the restaurants and not JUST a song but an inappropriate video was playing. As a PARENT I was livid! I was in a place that was supposed to be a family environment and I had to police a corporation that should know better. Blaming the parents is what keeps others for taking responsibility for the crap that pollutes the airwaves.

  • Dana Dane

    This is somewhat true Amber, but the radio personalities, rappers, (the radio in general are the (parents). You can not blame one and excuse the other. Messages are reinforced everywhere not just at home and the radio. Parents do need to monitor their kids more, I agree. But, as a parent you are not your childs only influence. Kids, now days are more technology literate than their parents, kids sneak and plus music is so easily avaliable. Moreover, every child is not fortunate to live in a stable and not a dysfunctional home, who will monitor them? Every child does not have a stable parent, so these rappers do need to think more of (strengthening the truth), rather than just telling it. We need a message in Rap Music, because all I hear is a man in pain, expressing anger. Amber, I think as a parent, you know kids walk out the door, they are walking out into a world of trouble, it's bigger than the household, and yes should start with the parents, but behavior is socially learned, the world is to blame as well. Thanks for starting the discussion.

  • Imnawaahla

    Amber you and many others are plain stupid with that saying!!! BLAME THE PARENTS when your the type of parents to blame !! Many of the parents are screwed up today by the wicked radio and television. its all witchcraft and you are, for taking the side of the wicked and not knowing who you are or what place you are living in.

  • Ladyof3

    I agree with Deidre as well. I have teenage daughters and at times they will hear a song on the radio and tell me to turn it. I ask how they know what the song is about b/c we don't listen to that kind of music in our home or cars...they reply that the kids in school do and sometimes so do the teachers. Can't blame the parents for everything. Kids are resourceful and we've made it very easy for them to get their hands on this type of trash with their ipods, tablets, laptops, etc.

  • cvxxx

    ROFL! my parent would explain to me what the songs meant.But I had Greys anatomy as back stop. The problem with parents that are smarter than you (sigh).

  • Deidre

    You can blame the parents unless they are allowing their children to listen to the music. I am old enough to listen to those kind of music and yet I do nOt hear them in my house i hear them on the streets from the radios. Music is playiing everywhere you go its impossible to prevent children from hearing music like those if it is playing in every single public place. Just saying

  • Donna D. Brown

    Amber Nadirah, yes, unfortunately, these lyrics do come across the radio. Also, as much as tried to filter those songs out of the lives of my children, they were still exposed to them via their peers in school, their daily interactions and, yes, even youth at church.