AllPaws Wants To Be The OkCupid Of Pet Adoptions

AllPaws applies some dating world innovations to the process of finding your perfect non-human companion.

Bringing a pet into your life is a big commitment, but, just like some other relationships, choosing your forever dog or cat is often made on the basis of a cute photo. A new site launching this month has promised to streamline and personalize the pet adoption process. It's called AllPaws, and its creators have billed themselves as the OkCupid of pet/owner matchmaking.

Five to 7 million animals enter shelters each year and 3 to 4 million are euthanized, says AllPaws CEO Darrell Lerner, who wanted an efficient way to help these pets find homes. But Lerner, who previously helped develop an online dating app for Facebook, says that choosing a pet isn't so different from picking a mate. "A pet is a member of the family and we feel that offering users as much information as possible to help them find the right match can only be a positive," he says. In other words, Lerner is not concerned about the online dating phenomenon of clients who are overwhelmed with choice and unable to make up their minds. (Why settle for the super cute puppy with brown spots, when there might be a super cute puppy with brown and black spots on the site tomorrow?)

At launch, AllPaws will have 100,000 adoptable pets and feature 20 search criteria including color, size, temperament, energy level, and whether the animal has been house trained. More filters will be added as the site develops its shelter partnerships. Also, like online dating, there will be an emphasis on photos, a "favorites" section, and the option to receive "match" alerts via email.

[Image: Flickr user Maggie Brauer]

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  • Eric Tjaden

    I'm very interested in the site anyone who loves animals and looking to adopt will love this concept as well. Good luck

  • Darrell Lerner

    Hi Gia - Thanks for your interest in! There are many additional search filters beyond what's visible in the screenshot. You'll also find a number of other really cool features (both live right now and launching within the next 30-60 days) that we're super excited about. Hope you check us out!

  • gia manry

    So far most of the search fields in your images looks identical to PetFinder-- the only thing shown in these that isn't there is coat length.

    That said, if this allows people who are having to re-home their pets to match up with people who are looking for animals so that the shelter doesn't have to be involved at all, that could be good.

  • Charles

    who previously helped develop an online dating app for Facebook, says that choosing a pet isn't so different from picking a mate.