Co.Create

Watch Photoshop Turn A Woman Into A Completely Different Woman

Evolution indeed.

Back in 2006, Dove's "Evolution" ad showed just how much primping, painting and photoshopping occurs between the time a model arrives at her call and when the finished photograph is released. Since then, we've seen a number of GIFs and videos that call out the visual and ethical fudge of Photoshopped images of female beauty.

Now, the distortion process has gone full body. A video at Break.com, shows how digital "touch ups" turn a model into a veritable Barbie doll. The result is nothing short of a philosophical conundrum; if you flatten the butt, elongate the legs, enlarge the eyes, and recolor the skin, is the model still the model? Is she still human? Is she really being paid for her image? The video is a slightly exaggerated illustration of a phenomenon that makes you wonder why fashion mags are even still using human subjects rather than a team of cartoonists.

Add New Comment

47 Comments

  • Frank Daley

    So much to think about here: how women see themselves; how men see women; how (within reason, not this!) people can improve their looks by compensation or focusing attention or playing up their good features. Also, are looks important? No, because physical appearance doesn't define the person, although it is a part of the person. Yes, because we are attracted to it and it's impossible to deny the power of physical attractiveness in nature, particularly in humans. Then there's the notion of beauty in trends, familiarity, culture, custom, tradition, etc. One good thing is that girls and young women should see this so they can relax a little.

  • John

    The result is nothing short of a philosophical conundrum; if you flatten the butt, elongate the legs, enlarge the eyes, and recolor the skin, is the model still the model? Is she still human? Is she really being paid for her image? The video is a slightly exaggerated illustration of a phenomenon that makes you wonder why fashion mags are even still using human subjects rather than a team of cartoonists.

  • John

    Back in 2006, Dove's "Evolution" ad showed just how much primping, painting and photoshopping occurs between the time a model arrives at her call and when the finished photograph is released. Since then, we've seen a number of GIFs and videos that call out the visual and ethical fudge of Photoshopped images of female beauty.

  • sunny

    you know...if you cant discern what's real and what's not. may be it's time to take a little walk once in a while. while you're at it, say a word or two to the people that you pass by.

  • Charles

    I hate it to break it to you, but the act of sex between man and woman isn't always a "misogynist" carrying out some sort of fantasy on a vulnerable victim.

  • Charles

    There's going to be a whole generation of boys / young men who'll have only really absorbed images of women like this as they've grown up -

  • Clarty

    There's going to be a whole generation of boys / young men who'll have only really absorbed images of women like this as they've grown up - and they're going to be sexually dysfunctional when they get with real flesh and blood women. Spend your formative years wanking to shit like this and the real-life blemishes, and imperfections etc. will throw you for a loop when it's finally crunch time. Sad.