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See What Your Favorite Brands Really Would Look Like Under A Socialist Regime

Peer into an alternate, non-capitalist universe and see what's become of corporations.

Americans are clearly unhappy with their country's operating system right now, and not without reason. With the government in its second week of a self-imposed shutdown, and the Occupy movement continuing to rage against the machine, it seems the whole nation is teetering on the brink of some radical changes. Many people rail against the growing income inequality that threatens the essence of the American Dream, and the actual future for the poor and middle class. Yet others look at the current administration and cry socialism.

Were the current system to collapse and be replaced by something a little more, um, power to the people, though, we already have an idea of how brands might adapt to the new order.

Brand identity hub, StockLogos has reimagined how some of the most famous logos might look under a a new, yet old school regime. The series gives monolithic brands like Disney, McDonald's, and Starbucks a red-themed makeover, giving us a glimpse at what the county might look like if the 400 richest people in the United States didn’t have more wealth than the bottom 150 million combined.

Some of the changes are simple plays on familiar fonts, such as Facebook’s change to a network called “Comrades.” Others, however, are more inspired, like Home Depot’s integration of the hammer and sickle into both its logo and corporate philosophy. Have a look through more new-regime versions of well-known logos in the slides above.

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12 Comments

  • Barbara388


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  • Martin Deschambault


    How completely inaccurate and totally ignorant - Socialism isn't Communism.  What's even more ridiculous the US is completely Socialist.  The fire departments, policing, education and the military are all paid for by public funds.  

  • BPS

    Your example of fire, police, etc., being paid for by public funds is not an example of "complete socialism." It's taxation and public goods. Socialism is the mass ownership of the means of production and capital; i.e., the state (representing the people) owns oil companies, airplane manufacturers, any system of banking, agricultural production, chemical firms, retailers, automobile manufacturers, hospitals and so forth.

    When the US nationalizes ExxonMobil, Citibank, Boeing, Monsanto, Cargill, BASF, DuPont, your local chain of hospitals and WalMart, then yes, it'll be completely socialist.

  • Martin Deschambault

    You're right - it was hyperbole designed to make a strong point. However, the point is that many Americans don't recognize that some publicly owned and funded organizations are necessary. It's too bad they can't figure that out when it comes to health care. Thanks for your comment.

  • Daniel Mckenzie


    Aren't Sweden and Germany considered socialist countries by most of the US. And from the viewpoint of rampant capitalism they are indeed. Sweden is a social-democratic state and still (or better because of it) came up with IKEA. 
    Sorry, but this post is wrong - and not in a funny way. 

  • Cameron Campbell

    As Hobbes pointed out: socialism and communism are not the same thin, no matter how often people insist on confusing the two.

  • Hobbes Rochester

    While the logos morphed under the hollywood idea of "communism" might be funny, it's sad to see an article in fast company implying that socialism and communism are the same, and that the USSR's