House Greyjoy

House Greyjoy

House Greyjoy

House Lannister

House Lannister

House Lannister

House Targaryen

House Targaryen

House Targaryen

House Arryn

House Arryn

House Arryn

House Baratheon

House Baratheon

House Baratheon

House Stark

House Stark

House Stark

Co.Create

See The “Game of Thrones” Houses Reimagined As Modern Corporations

Photo hub ShutterStock imagines what the Lannisters and Starks might be getting up to today—and it’s a real game changer.

Disruption. Headhunters. Execution. Yes, the cutthroat nature of modern corporations could rival any of the hand-severing antics of HBO’s Game of Thrones. Perhaps that’s why the stock photography site ShutterStock recently unveiled a series of mock ads featuring the houses of Westeros as contemporary businesses.

Although the fantasy series, based on George R.R. Martin’s novels, is nominally about chaotic battles, heaving bosoms, and soaring dragons, what it’s really about is an epic power struggle among several organizations with different world views. It’s not that big a leap to see an analog in the rancorous ongoing battle between, say, Apple and Samsung. Rather than merely redesign the houses’ sigils for modern style, ShutterStock has used some of its own stock images to create legit-looking depictions of the show’s major players in a whole new context.

Game of Thrones has indeed flirted with branding before, but never like this. Each of the houses has been considered across a number of factors—including belligerence, wealth, and dragon possession—in formulating the various businesses. The Greyjoys’ history of piracy contributes to their status as a cruise ship, just as Daenerys’ dragons make Targaryen House airline-appropriate. And even though a Lannister always pays his debts, that noble house has been reimagined as the kind of business that never seems to pay—an investment bank.

Have a look through the rest of the family businesses in the slide show above.

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12 Comments

  • I have only one problem with this universe... From this perspective they belong to different economics or markets branch [sorry if my English it's not clear enough] so there's no need to fight each other and there ins't a Game of... I don't know.. maybe thinking to much.. Anyway very clever, good designs nice ones..

  • Salman Shakeel

    As I adjust my dorky glasses, I want to point out that Greyjoy house sigil is a Kraken.

  • Donia

    I find these silly, unimaginative and WAY too literal "re-imaginings" which don't take the character of the house into account: in what universe would the Greyjoy's take people on happy-go-lucky whale-watching cruises?? It's like a student project that they went with the first idea that popped into their heads: "The Greyjoy's have ships: cruise company! The Targaryen's fly dragons: an airline! The Lannisters have lots of money: a bank!" 

    Not worth sharing with the rest of the creative world, in my opinion. Interesting premise though.

  • Fiveseven

    Well it wouldn't make much sense if they had the Greyjoys running an auto shop, would it? I think these are pretty clever.