The latest iteration of Dove’s "Real Beauty" campaign struck a nerve and then some this week. The ad, from Ogilvy Brazil, literally illustrated the gulf between self-perception and objective reality when it comes to a woman’s own appearance, and it’s been viewed more than 7 million times on YouTube.
And now, the inevitable parody. New Feelings Time comedy has acted fast and produced a spot-on version of "Real Beauty Sketches" that shows the differences between male and female self-perception.
It’s funny but, if you wanted to get earnest, you could perhaps see these two videos as actual indicators of an larger issue for women. Forget about looks for a moment--the point, that men aren’t afraid to overestimate themselves, is something that no less a thinker than Clay Shirky has written about.
His concern--that his male students were more likely to put themselves forward for jobs and other opportunities, whether they were qualified or not (and of course, would therefore have a better chance of capitalizing on said opportunities than someone who ventured nothing because she thought she wasn’t qualified.).
As Shirky wrote:
“This worry isn’t about psychology; I’m not concerned that women don’t engage in enough building of self-confidence or self-esteem. I’m worried about something much simpler: Not enough women have what it takes to behave like arrogant, self-aggrandizing jerks.”
Watch the original video below.
H/t to Adfreak.