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Lingerie Brand Stages "Sexy Protest" for Politically Jailed Feminists, Pussy Riot

Blush lingerie marks the first anniversary of the protest that eventually got three members of Pussy Riot arrested, by staging a "sexy protest" to raise awareness.

Is any ally a worthwhile ally? At least that’s what the two still-jailed members of the band Pussy Riot might ask themselves if they knew a lingerie brand had staged a "protest" on their behalf. Especially if they knew it was a "sexy protest."

The saga of Pussy Riot, you’ll recall, began in February 2012 when the Russian political-feminist performance art collective staged a one-minute "punk-prayer" protest on the altar of Moscow’s main cathedral. The protest was intended to draw attention to the relationship between President Putin and the Russian Orthodox Church. Three members of the group were arrested for "hooliganism motivated by religious hatred," and subsequently became a worldwide cause célèbre. To mark the anniversary of the original protest, an unlikely source made a show of scantily clad support for Pussy Riot.

Berlin-based Lingerie brand blush recently organized a "sexy protest march" through the frozen streets of Moscow, footage of which you can see in the ad above. Lingerie models with absurdly strong constitutions marched through the -15° C weather decked out in blush gear and Pussy Riot’s trademark brightly colored balaclavas to raise awareness--and also some pulses and, likely, some hackles. Although the concept of boutique lingerie seems somewhat at odds with the message of Pussy Riot, politics, indeed, makes strange bedfellows.

One member of the band, Yekaterina Samutsevich, was freed in October 2012, but two more remain in Russian labor camps. Show support for the group here. The music in the ad comes from a song made by electroclash stalwart, Peaches, to raise awareness for the cause. Watch the video below.

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2 Comments

  • Ernestgraywellllll

    typical alt-Berlin (!)..village-capital geniuses, did you get your hands on that, too?

    be pseudo-inconspicuous & pseudo-übercool (ohyeah, as for music, who else? Peaches, the Berlin idol-saint-soulmate) & cash-in on the dumb clientele. sales will skyrocket now in Berlin and all Germany, with city's see-and-be-seen hoards dying to show off their brand outfits at the next coked/boozed-up club evening, like they do in the other 364 days, but we'll all so be free, right, nevermind the fact that those you disgustingly make a publicity object are meanwhile somewhere in a labor camp..have you ever seen one? there are some historic ones near Berlin, too. but that's old Berlin, right?`whatever, remember to curse Putin in between the houdini shots every now and then, else you might be held responsible for abusing true causes..sure you will enjoy success among the village-capital clientele.

    blush? are you able to do so at all?