Cloudy With a Chance of Dragons: NYT's "Game of Thrones" Ad Takes Over The News

A full-page ad in the New York Times casts the Old Gray Lady beneath the shadow of a dragon.

Near be dragons. A full-page ad, located in the Monday, February 25th edition of the New York Times, seems custom-designed to light up fantasy fans’ pleasure centers. The clever Game of Thrones ad features what looks unmistakably like the shadow of one of Khaleesi’s dragons, cast across a series of dummy articles, with headlines like "Lost Film Returns." Less stable readers might even do a double-take above to make sure some sort of dragon apocalypse isn’t actually underway. Like those dragons, the show will be returning to HBO for a third season on March 31st.

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  • Yaniv Eidelstein

    Oh, they're dummy articles? That's disappointing. I was actually excited about "Lost Film Returns" :^(

  • MyLoudSpeakerDotCa

    Haha, I like this. If I opened up that paper and the shadow looked as real as it does in this photo, I would totally look up.

  • Caydence James

    Me too! I'd rather be considered a "less stable" person because I looked up to be sure than to be a "stable" dead chick! LOL!