Pinterest Platform Promotes Chest Tattoos For Breast Cancer Survivors

With the help of Pinterest, non-profit P.INK recommends an unconventional method for mastectomy patients to move forward—tattoos.

Currently, there are 2.6 million breast cancer survivors in the United States, and it is up to each of them individually to find a way to cope with post-surgery trauma. However, a new organization is inviting all of these women to join together online and offering a non-traditional option for healing.

P.INK is a new platform that promotes the idea of tattoo art as a healing solution for mastectomy patients, many of whom are left with post-surgery scars and without nipples. Created by agency CP+B, P.INK is a vibrant Pinterest board, filled with design inspiration, recommended tattoo artists, and all manner of support for women coming to terms with their post-op selves.

"Tattoos can help in the healing process," ink artist Colby Butler says in a video made for the organization. "If you’ve gone through cancer or a surgery or had an accident, sometimes putting a tattoo in that spot can help you move forward; to either forget or make it a more beautiful thing."

The P.INK video documents survivor Molly Ortwein’s experience deciding on a tattoo, and the seven-hour process of getting it done. Watch it below, and look through some tattoo designs in the slide show above.

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  • Billie Cain

    awesome job!!!!  when i get done with all my treatments & save my money  im coming to get inked over my scars!!!!!  cancer treatments are so abrasive & make you feel like hoping the tats would make me feel sexy again!!!   thanks again billiemae

  • Julie

    MAGNIFICENT...  love this BUT  I have to give a word of caution: There is a risk for Lymphedema having tatoos done in the "quadrant "(generally from the waist and low back up including your arm that has had radiation and/or lymph node removal). Please consult with a Lymhedema therapist first...get educated!

  • Dave W

    Jeez. Yeah let's put another wound on top of the wounded flesh. As a person with ongoing cancer of another kind, I wish some of these well-intentioned organizations would concentrate more on practical help than thinking up new happy-talk delivery systems. See Barbara Ehrenreich's book  Bright-sided for some reasons why.

  • Irene

    Speak for yourself Dave W--I couldn't begin to explain the peace and happiness I got from covering a nasty chest full of radiation tattoos and ugly scars with a lovely tattoo of my own choosing. 

  • mudflopper

    Dave, society tells women their whole lives that their sexuality and individuality is based on their bodies. Then you find out a part of your body is being wacked off. Just like a snap of your fingers. NOTHING prepares you for the emotional roller coaster you will be on. Then you have to claw your way back into a society which now calls you "flawed" for having survived cancer and you must find a way to come to terms with it all. It's not a "feel good moment", it's the rest of your life and redefining who you are. A restructuring of your belief system happens and who you are after is NEVER who you were again.
    Maybe if society didn't focus so much on sexuality it would be different. But it doesn't. Women who opt for the tat as these women have, are redefining just who they are and recreating how they see themselves. We are all full of practical help and support for each other. For the life of me, I don't understand how you miss this extremely valuable point!