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Pardon Me: See The Full Story Behind The Grey Poupon Classic With "Lost Footage"

During the Oscars, Grey Poupon revealed the hidden story behind the famous jar exchange.

Last week, Grey Poupon and agency CP+B revealed that they would revive the classic "Pardon Me" ad framework, with a twist. The brand launched a trailer that showed there was more to the story of the two gentlemen who passed a jar of Grey Poupon between their chauffeured Rollses in the famous 1981 commercial.

On Oscars night, all of that "lost footage" was revealed in a two-minute spot featuring a car chase and 007-worthy weaponry. See the final spot below and an interactive version on the Grey Poupon site.

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