Co.Create

Zombies In Parliament And Space Concerts: Your Week In Canadians

Zombies in the House of Commons, an Earth-to-space musical collaboration, and a patriotic new ad cap off a strong week for Canada.

It’s been a busy week for Canadians. Here’s what you need to know.

Zombie Debate At Highest Levels Of Government

Things are going so well in Canada these days that the country’s legislators can spend time in Parliament kibbitzing about zombies.

Canada-To-Space Singing

Badass Canadian astronaut Chris Hadfield brought a guitar aboard the International Space Station. He’s now put it to use on a song he co-wrote with the Barenaked Ladies. An I.S.S.-bound Hadfield performed the tune with BNL frontman Ed Robertson and a choir from Toronto’s Wexford Collegiate School for the Arts. As Robertson told the CBC, "When I started this band, I didn’t have a cellphone and nobody had really heard of the internet. And now I can work with a man who’s in space and [we can] make a music track together!"

Canadian, You Say? The World’s Glowing Assessment of Canucks

The worst-kept secret in the world is officially out, thanks to a new spot from Molson—Canadians are funny, self-effacing party hounds. All of us. Every last one. This isn’t an assertion from Canadians, of course. It’s a view espoused by peoples of the world in Molson’s latest ad for Molson Canadian. In the spot, young folk from around the world—South Africa, Australia, Japan, Germany—recollect the precious, precious time they spent with some new Canadian friends the night before. The ad is the latest in a long line of Molson Canadian spots celebrating the brand’s oft-misunderstood namesakes. The most famous spot, "Joe," had a proud Canuck take the stage and, with increasing zeal, right the wrongs and kill the myths concerning his countrymen and women.
It’s fitting that the new spot allows others to toot the northern horn—as Canada has become a higher profile cultural and social force (see, for example, this article).

Add New Comment

1 Comments

  • Don Eglinski

    Teressa, Thanks for writing your piece. I was wondering if you didn’t see the Molson ad, “The Canadians,” as fairly hubristic for the typical Canadian attitude? While it’s nice to bolster national pride, and lord knows Canadians love it when done right, as we post it online like such, does it pose a threat to how others see us?

    Imagine seeing every German friend you have posting this video, produced by Germans, featuring people from other nations all clamouring about just awesome Germans are? I like the ad, and am thankful for Rethink’s work, but for anyone not Canadian watching it, does it come off as pretentious?I guess, I am wondering if it appears authentic beyond Canada’s borders?