More marketers than ever before have joined in the pre-game action ahead of Super Bowl XLVII, looking to make the most of their investment in one of the last mass audience events in the media world.
How do marketers devise their Super Bowl strategy? What are the pros and cons of releasing teasers and original content before the actual game? These questions and more will be addressed by our mini Super Bowl panel of experts and our editors in our live chat today at 12p.m (E.T.). And you can join in the conversation, right here.
Spurred by our questions—and yours—the pair will address many of the issues around creating and distributing a successful Super Bowl campaign. Get your questions in ahead of time by using the log-in box below (you can log in with your social media accounts, or you can log in with just your name)!
Kickoff is at noon—see you then!