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Infographic: The State Of Multi-Screen Viewing

A new inforgraphic from Uberflip reveals some surprising statistics about the rise of multiscreen multitasking.

There is a chance that you are reading this post on a tablet or smartphone. In fact, you might even be dividing your attention between these words and a nearby TV or laptop. If that’s the case, you are in good company.

According to an infographic created and sponsored by Uberflip, 81% of Americans use a smartphone and watch TV simultaneously. The biggest use of the second screen appears to be social networking, and watching TV, it’s easy enough to see networks strive to make the connection. Nearly every reality show has related hashtags flash by occasionally, encouraging viewers to weigh in on Twitter, which is the biggest driver of social TV, with 33% of users tweeting about it last June.

See what else Uberflip uncovered in the infographic below.

[Image: Flickr user Drew McLellan]

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  • Michael Knott

    Something's off in the numbers. The latest reports indicate that only 51% of Americans own smartphones (in agreement with the 112.4M in this infographic) so it seems impossible that 81% of Americans can be using a smartphone & TV simultaneously. Seems there is an additional qualifier necessary for that number to be accurate. 

    Just one of several questionable stats in this graphic. 

  • Pete S.

    Our of the people that own both smartphones and tablets, 81% use them simultaneously.