Co.Create

Advertising's Creative Elite, Gates Foundation Unite To Back World-Changing Ideas

A group of organizations working for good receives a creative boost from adland’s top creative players.

The ad industry often gets a bad rap for existing solely to persuade people to buy things they don’t need. True as that might be, there’s a significant tide within adland that’s shifting toward using its collective communicative powers for good. The “Aid is Working. Tell the World” creative ideas challenge is one such initiative.

Led by the Cannes Lions, the ad industry’s foremost awards show, in partnership with the Bill and Melinda Gates Foundation, the competition called for creative ideas to help the public engage with the issues involved in overseas aid and illustrate how development investments are paying off. The challenge was spurred by Bill Gates’ belief that relatively small investments have already changed the future prospects for billions, but that keeping the public mobilized requires world-class communication.

Now, 10 grantees have been chosen from more than 900 entries submitted from 85 countries. Selected simply on their merits (submissions were anonymous), grantees are awarded $100,000 to develop their ideas as part of the Gates Foundation’s Grand Challenges Explorations initiative, which aims to overcome challenges in global health and development.

As well, the grantees, hailing from Australia, Italy, The Netherlands, and USA, now have the opportunity to work with the Cannes Chimera, an elite group of world-leading creative thinkers consisting of 2011 Cannes Lion Grand Prix winners, to further develop their ideas. Members of the 14-strong Chimera—including Nick Law of R/GA, Mark Bernath of Wieden & Kennedy, Aaron Koblin of Google Creative Labs, and Amanda Clelland of Droga 5—will work with the grantees at the Gates Foundation’s campus in Seattle mid-November. Grantees will then have the chance to submit their refined idea for an additional $1 million in funding.

Chosen projects include Wieden+Kennedy New York’s Echo Project, which proposes to develop devices that measure actions indicative of foreign aid success; a mobile monitoring and evaluation tool that shows how aid impacts the lives of people at local level through first-persons stories and open data, from The Netherlands’ Stichting 1 Procentclub (1%Club); a Wiki-style platform that packages solutions-journalism (specifically New York Times Fixes columns) into mini-case-studies for educators around the world to embed in, and across, their curriculum; an original television series from USA-based ProSocial telling the stories of aid workers around the world; New York-based Galewill Design’s proposal to translate the complicated language of foreign aid into simplified messages using a one-of-a-kind digital translation tool; and an interactive children’s e-book series for tablet devices that tells the personal stories of children whose lives have been touched by aid efforts from Seattle-based Habitat Seven.

Grant applications for a second round of “Aid is Working. Tell the World” are now being accepted through November 7, 2012. Open for all to apply, submissions for The Grand Challenges Explorations program should focus on mobile, data, young audiences, and the progress of development.

[Image: Flickr user Simone Tagliaferri]

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25 Comments

  • Dave Thompson

    Just a quick suggestion.  I'm not gonna submit for any competitions. But if anyone wants to think about this one.  Why doesn't someone go along behind pepsi where they are distrubting the mobile charging stations that purify the water and create electricity for the poorer villiages across africa and sell them the cell phones and electronic devices such as computers so that they can have something to charge up in the first place?  I'm not saying this as a profit making business.. even if you could get donations from other organizations to fund it so that you could give the equipment away.  I'm just saying there is a demand for it.. and someone should fill that demand.

  • Pastorharoonsaid

    to help the poor womens, widows, blind mans kindly visit our page on facebook
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    haroonsaidpastor@gmail.com

  • Dawnnormoyle8

    Just got so too late to enter but the question posed was "What is best way to tell others". I think the only way to truly "tell" others is to put them there possibly as documentary. Send people (especially the latter X and Y generation) to these impoverished areas or disasters. Bill Gates is one of the most amazing men in my generation but the technology we have built as also seemed to have desensitized the youth. They need to experience the poverty and devistation and that can only be done by sending them out on an odessey or sending out a young demographic out to film that the youth can relate too. I wanted to work on the Mercy ship with one of my surgeons but I would have to pay for the trip and lose the work income. I could't go. Instead of $2000+ a plate for government dinners how about putting that money into a grant to send the yout over to learn about poverty and bring in fresh ideas? Dawn Normoyle dawnnormoyle8@aol.com
     

  • Zaidi

    a huge problem,,,,,,,,,,,,,,,,,,,,,,,,,, why? ........... for ordinary and simple person .. I am handicapped .... ............. I can not get my money, the world is strange ........... and I do not forgive a those who do not provide people who believe in standards .... again, why? ......... because I am handicapped because I am ordinary, or because I'm not rich and I do not own a bank account ......................., sharks leave all day small fish live in an abstract, I would end by saying that the other ERRORS. should not pass on everyone.

  • Tim

    Yes I think at this point the best foreign aid (not to replace other aid packages but to assist them) is to get some basic morals being taught in those nations. I have personal friends from many so-called Third World countries and the common complaints these nice individuals explain to me concerns how so many people in their home countries lie, steal, cheat, falsify paperwork, etc, etc. They tell me that the courts there are often so corrupt, it is whoever bribes the judge with a pretty young girl or a new car will win the case, regardless of what that case is about or who gets harmed by a corrupt ruling.

    I authored a Basic Moral Education manual that can easily be translated to foreign languages to promote powerful economic growth and economic safety within any region that implements this manual. All I need is some funding, and in today's world, nothing happens without money. :)

    Tim

  • Vildana Maisa

     The nature of the person is identical with the historical process of the humanity in her totality. The solidarity with the humanity arises as an action motive of the single person from this view.
    For reason, to the fight against global problems, worldwide act in the problems.
    Global donation actions in the form of the monthly donations of 1-2% of the monthly salary about several years permanently. Only in Germany 40 million people work and earn. Donation actions should be called all over the world, and not only rich countries, not only industrial states, but in all world countries should perform the earning her contribution. In developing countries there are people who work and earn, the donation is directed anyway only at a low interest rate, introduces with mass, however, a lot of money. Donations should be unwound about pay slip of the offices of every company. One should move global donation actions in a bill, one should undertake to provide assistance to the suffering person. Global poverty fight is a big job, so we must take part in everybody.

  • Vildana Maisa

     As a foretaste you should advertise on television, thus long, until it also functions. Fancy as a donator what is also quite clear to most people, only the people need an invitation of somebody the high respect enjoys and shows a model. Do not shy to shut simply to the humanity and praise own social engagement. Also the super-rich who have made her promise should appear on television, binds your donation-willing friends to her promise. If one takes part, will also join the other.
    Corruption fight is an even bigger job, it will not be easy.
    Expenditures themselves supervise. Maybe after central-organised structural principle co-ordinate.
    Agents from different countries in the affected areas start which are obliged to a regular reporting. These people should be trust lawyers who carry the ideas of internal mission outwardly.

  • Vildana Maisa

     The nature of the person is identical with the historical process of the humanity in her totality. The solidarity with the humanity arises as an action motive of the single person from this view.
    For reason, to the fight against global problems, worldwide act in the problems.
    Global donation actions in the form of the monthly donations of 1-2% of the monthly salary about several years permanently. Only in Germany 40 million people work and earn. Donation actions should be called all over the world, and not only rich countries, not only industrial states, but in all world countries should perform the earning her contribution. In developing countries there are people who work and earn, the donation is directed anyway only at a low interest rate, introduces with mass, however, a lot of money. Donations should be unwound about pay slip of the offices of every company. One should move global donation actions in a bill, one should undertake to provide assistance to the suffering person. Global poverty fight is a big job, so we must take part in everybody.

  • Maria Cristina Krebs

    Es maravilloso que se de posibilidad a todos  los  jovenes creadores  para que den a conocer  sus ideas y proyectos  para  lograr un mundo mejor.

  • Maria Cristina Krebs

    La  mayoria  de los seres humanos somos buenos y queremos ayudar a nuestros semejantes Nos duele la pobreza, la enfermedad,   la falta de trabajo y educacion.
    El mayor problema se origina   en la gran corrupcion   de la clase politica en muchos paises.
    En otros paises   falta   cultura solidaria, pero eso se aprende desde el hogar, la escuela.... y los grandes ejemplos  !!!....Por eso creo en una educacion orientada  hacia    los mas altos valores humanos.
    El respeto por la Vida, porque todos merecemos igualdad de  oportunidades .
    El mundo del tercer milenio es un desafio al que todos debemos unirnos  aportando ideas y compartiendo  lo que hemos recibido  para lograr justicia, amor y paz..   Saludos  Cristina

  • Lekaelouna

    To much lies about aid...
    If countries really want to help others, they could.

    People are very wicked. Méchants !

  • Herve Wanze

    Nothing is more important than doing what you love to do in your lifetime. It may be hard on your daily bases but never quiet, never give up, listen to yourself  but learn from others and you will be another genius. WH

  • Mandu Hadebe

    I think aid has not worked to change poverty striken places. What is needed is ideas that generate jobs. I have one minerals beneficiation in the resource rich countries. It will work because the cost of oil is expected to rise. Aid for innovation is needed though.

  • Maria Cristina Krebs

    Creo que con una formacion  educativa  adecuada surgiran  lideres reflexivos   tanto  politicos como economistas ,que tendran  una vision  sana y honesta    para plantear  lineamientos  de  mayor inclusion social y justicia.
    Creo que se debe combatir la corrupcion   para  permitir  la  vida  digna a millares de   marginados  .
    Creo en  los SERES HUMANOS porque creo  en DIOS!!!

  • Maria Cristina Krebs

    Me gusta que en television se cuenten las historias de todos los grandes trabajadores sociales del mundo.
    Creo que ellos se multiplicaran cuando desde la familia y desde la escuela se formen personas con crecimiento orientado a  los  mas altos valores  humanos.
    El RESPETO a la VIDA sobre todas  las cosas y el respeto a  la TIERRA como un don de DIOS otorgado a todos los hombres  nacidos en ella.

  • William Street

    I believe the cure for poverty is with the United Nations, the only problem with our world is the leaders.

    The cure is simple place the right people in the right positions. 

    To think a group of leaders of all nations sitting around a table that can not agree on global basic human rights tells me the cure is not outside this circle of people.

    The UN are powerless, but in time, the world will sin so much that it will become evident that UN is the only way to go, to remove all weapons of mass destruction and end war on our planet, with the right leadership the UN should become the most powerful force on earth, ending human crisis and making our planet beautiful for everyone to see the miracle that it is.

  • Dennis Eritsland

    I believe in foreign aid absolutely! I am working my ass of here on welfare being able to start an awesome great project which i believe in ! its a big system, environmental, like a greenhouse, where you can grow both fish and vegetables, and its all ecological and the energy goes around and around. With a little bit of energy input. Bill if you are reading this mate? could you PLEASE atleast toss me a mail on (eritsland@gmail.com) so we could talk about this matter? i am really poor and living on welfare, but believe me i am not doing this for the money! but I do need your help! /Dennis Eritsland

  • Dennis Eritsland

     sorry , this blog is already made to you before, so i kinda already started the project on my own already. (http://eritsland.blog.com/

    this is already written to YOU Bill , personally. the blog that is , giveing you some information about whats going on and stuff.

    and i have other big plans to of course. But I dont know how to get  som attention! i feel like a little kid here, and therefore im using my kids skills to get it! :P Wake up!! Hello !! This is important!! etc .. okay now im done spamming :)

  • Dennis Eritsland

    well im doing it both for money and to aid of course. but atm im not cause im kinda living at welfare as i said so , yea whatever, please have someone sending me a mail from your organisation or yourself, and i can explain deeper. Iam way to lazy to fill in those goddamn applications on your foundation site, i am sorry. thats it. wont spam no more.

  • Dennis Eritsland

     What i mean is , if this goes through, which i am absolutely certain it will. can you imagine how great this will be for example africa? where most of the country don´t even have any coasts? and with the help of solar energy they will be able to feed themselves for free, more or less.