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"Duck Dynasty" Game Involves More Tweeting Than Quacking

A&E’s cult hit "Duck Dynasty" is back for a second season, and to mark the occasion, the channel has started a social media duck hunt.

This is no quacking matter. Wait, actually that’s just what this is.

The brazenly bearded bros of Duck Dynasty are back for a second season on A&E, and they want fans to get in on the act--anyone watching at home is invited to strap on a virtual firearm for a social media duck hunt.

Created by R/GA New York, the social activation taps into Duck Dynasty’s highly engaged Twitter fan base, turning the 140-charactered dialogue platform into a functional gaming device. Duck Call encourages viewers to pay attention to both the broadcast and the Twitter handles associated with the show (@DuckDynastyAE, @Duck_Commander, @WillieBossHog , @JaseDuckman, @BossHogsWife, and @AETV), on the lookout for a certain message. Whenever the hashtag #QUACK appears onscreen or in a tweet, the first person to respond with #DUCK gets rewarded handsomely (with either Duck Dynasty gear or a $100 e-gift certificate).

Additionally, R/GA set up an active social response lab during the premiere to interact with Duck lovers on Twitter, Instagram, and Facebook. The lab responded to tweeted messages and sent out "duckified" versions of users’ Twitter profiles (mostly involving the addition of bushy beards). The agency claims this is the first time a social response lab was conducted for a non-sports TV show.

The Duck Call Twitter began on October 7, and will continue until October 25. Aspiring Twitter pranksters with fake Elmer Fudd accounts, this is your time. Seize the day!

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17 Comments

  • Jake

     
    My name is Jake, I am 8 years old. I love Duck Dynasty!!!!!! My favorite people is Si,Jase,and Phil. When Duck Dynasty is on TV I'm HAppy Happy Happy!!!!!!! Si is so funny Jack!!!! 

  • BRIALYNS

    I LOVE DUCK DYNASTY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • brysen

    S.I I got a story for you wans Thaer  was a baby tiager he was resling with his   dad than a lion cam and utact his dad the baby tiager das not no wat to doo so he bits the lions tale but than the lion chasis the cub wich gifs the dad time to pin the lion doun but than the lion beraks fery and swor ryving .

  • Robyn Mattox

    I just love duck dynasty. I have seen every single show of them. I think that if I had to pick just one favorite I would not be able to choose. I just love them all. I even have a shirt of them. So that pretty much tells you how much I love them. But I mostly like Si he's funny how he says hey that's a fact jack. I also like Phill how he say's happy happy happy. But I love them all. I even came up with a commercial for them. Hey that's a fact jack and it makes me happy happy happy. !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • Curson

    duck dynasty is my favorite show allso.it makes very happy happy happy!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • MARIA

    I LIKE THE DAD MISS K SI BECAS SI SEAD HILEY BO FRENC FRIE AND THE DAD SAYS HAPPY HAPPY HAPPY AND HE PUTS HIS HAND UP AND SAYS ALRIT PUTING HIS THUME UP HAPPY HAPPY HAPPY :)

  • vickie westmoreland

    I LOVE THEM ALL,BUT ILL HAVE TO SAY SI AND JACE ARE MY FAVORITE, i LIKE THAT THEY ARE A GOOD GOD FEARING FAMILY AND THEY  ARE TRUELY GREATFUL FOR ALL THE LORD HAS GIVEN...

  • Cavemanrulz

    HAPPY HAPPY HAPPY SAYS SI=] I LIKE WILLIE AND SI THE MOST!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!=]

  • Cavemanrulz

    DUCK DYNASTY IS THE BEST SHOW EVER IT MAKES ME HAPPY HAPPY HAPPY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!=]

  • Reidervin1

    duck dynasty is the best show ever hunting and fishing makes me happy happy happy

  • Lmileto2

    meeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee           toooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!